This idea needs a backstory: the next time you make a stopover in Dubai, peruse the men’s magazine section. Once there, check out the blokey ones (FHM etc) and flip through it if it’s not plastic-wrapped. You will find that … Read more
When you have guests speakers of the same league as Bill Clinton and scores paying top dollar to attend this coveted Conference, you have to provide a folder kit that can store all those conference notes. Here’s a nifty idea … Read more
One of those pitches where one has to keep a little memento of what we did. Long after the presentation in Kuwait (we didn’t win then) this remains. A funny piece I retouched which rode on the concept of the … Read more
Possibly one of the best PR Press Kits I’ve ever had the chance to work on. With the help of then new arrival Manpreet Seera, we rolled this out for Tonic’s PR department. Complete with boarding passes and flight “safety” … Read more
