INTEGRATED
Charles Worthington’s Little Book of Love
Advertising Agency: Tonic International (Asia), Art Director: Jef Tan, Copywriter: Dario Cavalcanti de Albuquerque, Typographer: Jef Tan. Published: 2010
WYETH Age 3 Campaign Integrated
In this campaign, we covered everything from press, retail (POS), direct marketing, right down to education sponsorship and targeted healthcare workers relationship-marketing. This is a bilingual campaign with a market reach of KSA, UAE, Jordan, Kuwait, Lebanon and Egypt.
Advertising Agency: Tonic Communications Dubai, Creative Director: Khaled Gadallah/Vincent Raffray, Art Directors: Jef Tan, Copywriter: Khaled Gadallah/Vincent Raffray, Typographers: Jef Tan/Khalil Shaikh Al-Balad, Illustrations: Ryan Savage. Published: 2006
Park Hyatt Dubai: Stirr
Advertising Agency: Tonic Communications Dubai, Creative Director: Vincent Raffray, Art Directors: Jef Tan, Copywriter: Fionn Geaney, Typographer: Jef Tan, Published: 2006
Diageo: Guiness Dubai 6 Nations Rugby Tournament 2006
Advertising Agency: Tonic Communications Dubai, Creative Director: Vincent Raffray, Design Director: Jef Tan, Art Director/Graphic Designer: Harry Weber, Copywriter: Fionn Geaney/Vincent Raffray. Published: 2006
Diageo: Smirnoff Black Dubai Launch
Advertising Agency: Tonic Communications Dubai, Creative Director: Vincent Raffray, Design Director: Jef Tan, Art Director/Graphic Designer: Harry Weber, Copywriter: Fionn Geaney/Vincent Raffray. Published: 2006
Dalgroup: Capo Outdoor Ambient and Vehicle
Advertising Agency: Tonic Communications Dubai, Creative Director: Khaled Gadallah/Vincent Raffray, Art Directors: Jef Tan, Copywriter: Khaled Gadallah/Vincent Raffray, Published: 2005
Dalgroup: Capo Revamp Integrated POS Campaign
Advertising Agency: Tonic Communications Dubai, Creative Director: Khaled Gadallah/Vincent Raffray, Art Directors: Jef Tan, Copywriter: Khaled Gadallah/Vincent Raffray. Published: 2006
Dalgroup: Capo TVC “The Stalking Cow”
Advertising Agency: Tonic Communications Dubai, Creative Director: Khaled Gadallah/Vincent Raffray, Art Directors: Jef Tan, Copywriter: Khaled Gadallah/Vincent Raffray. Published: 2006
Dalgroup: Capo TVC “The Crying Cow”
Advertising Agency: Tonic Communications Dubai, Creative Director: Khaled Gadallah/Vincent Raffray, Art Directors: Jef Tan, Copywriter: Khaled Gadallah/Vincent Raffray. Published: 2006
Singapore Polo Club: Full Suite
Agency: Attack CMG Singapore, Creative Director: Jef Tan, Art Director: Jef Tan, Graphic Designers: Eugene Koh/Clarence Ng, Copywriter: Shaun Quek. Published: 2004


















































