Illustration by Troy Campbell, Copy by Sandra Galiazzo

This direction was eventually picked over by another but because we felt it had to be seen, I’ve decided to present them here. Beautiful copy written by Sassy Havyatt. For a look at the direction that ran, visit here.

I thought I’d share one of the options that I liked personally that never got picked. Check out the one that ran eventually here.

Strictly for presentation purpose only c/o Yolk Interactive Singapore.

Advertising Agency: Admark (Melbourne), Art Directors: Jef Tan, Copywriter: Jef Tan/Teresa Kaliszewska, Typographer: Jef Tan. Published: 2008

Advertising Agency: Tonic Communications Dubai, Creative Director: Khaled Gadallah/Vincent Raffray, Art Directors: Jef Tan, Copywriter: Khaled Gadallah/Vincent Raffray, Typographers: Jef Tan/Khalil Shaikh Al-Balad, Photography: Daryl Visscher.  Published: 2005

Advertising Agency: Tonic Communications Dubai, Creative Director: Vincent Raffray, Art Director: Jef Tan, Copywriter: Vincent Raffray, Typographer: Jef Tan. Published 2005

Advertising Agency: Tonic Communications Dubai, Creative Director: Vincent Raffray, Art Directors: Jef Tan/Peter Walker, Copywriter: Vincent Raffray, Typographers: Jef Tan/Peter Walker. Published: 2005

Agency: Attack CMG Singapore, Creative Director: Jef Tan, Art Director: Jef Tan, Graphic Designers: Eugene Koh/Clarence Ng. Published: 2004

4 Creative Circle (Singapore) Bronze Awards

Agency: Attack CMG Singapore, Creative Director: Jef Tan, Art Director: Priscilla Sim, Copywriter: Shaun Quek. Published: 2004