Angela Koh loves the hair business. Styling, cutting, shaping, designing. So when she invited me to design an identity that suited her crazy Salon’s name and one that literally let the imagination take flight, I took it literally. Giving her … Read more
Elm by Fridcorp
Property Branding
A rare and treasured opportunity freelancing at one of Melbourne’s finest design studios and that even rarer chance to meet and work with Steven Cornwell. Maybe it had something to do with the creative process imbued by the studio’s culture … Read more
The Royal Breeze (UAE)
Corporate Identity Creation
This would be the only project where the only fault I can think of is the naming part: the all-too-crucial start of any property project. Fortunately it didn’t look too bad after all. This must be where I’ve learnt the … Read more
Versa Creations
Identity Creation Design
This design was created deliberately to form an ambigram. The personality and definition of the word “Versa” demands that an attempt be made to make the logo readable even upside down. To this day I’m pretty proud of this piece … Read more