Once Shaun came up with “Not Your Ordinary Club”, the rest came pretty easily. How does one resell a club that is more so an institution and whose earliest patrons were Queen Victoria herself? And one that survived World War II and the decades of turmoil? More so how does one reintroduce the club for all those who has never ridden a horse before?

Agency: Attack CMG Singapore, Creative Director: Jef Tan, Art Director: Jef Tan, Graphic Designers: Eugene Koh/Clarence Ng, Copywriter: Jef Tan / Shaun Quek. Published: 2004