This campaign was entirely Shaun’s brainchild and as with most of Shaun’s work, they’re all winners. In this case, it won industry recognition when it won 4 Creative Circle (Singapore) Bronze Awards. Shaun runs his own agency these days back in sunny Singapore and from what I hear is another local winner.

Agency: Attack CMG Singapore, Creative Director: Jef Tan, Art Director: Priscilla Sim, Copywriter: Shaun Quek. Published: 2004