Not many creative folks can say they’ve had the chance to visit Khartoum, Sudan for work. The experience was altogether scary, revealing and thoroughly educational. Although brief and limited in terms of how far we could travel, I could see how much potential this country has. This campaign is bilingual (English and Arabic) and the work presented here is only the English version. Advertising Agency: Tonic Communications Dubai, Creative Director: Khaled Gadallah/Vincent Raffray, Art Directors: Jef Tan, Copywriter: Khaled Gadallah / Vincent Raffray. Published: 2006