An then there’s a time to get literal with the brief. When we were asked to get all Russian, we just had to convince the client to buy a pre-Cold War Soviet Union propaganda style and add our twist of flavours. This postcard became a collectable very quickly.

Agency: Sixthsense IDS, Art Directors: Jef Tan/Simon Ng, Copywriter: Jef Tan/Ming Yap, Retoucher/Illustrator: Simon Ng. Published: 2005