It’s great when a global brand as iconic as Nike respects the need to localise. In this project, a photoshoot with the sportiest and hottest locals adorn the pages of the catalogue. Production-wise, it was quite a lavish piece with pull-out folds and spot gloss UV coats.

Agency: Sixthsense IDS, Art Director: Jef Tan, Graphic Designer: Jef Tan, Copywriter: Melissa Tham. Published 2001