We hit another home run again with this and happy as ever to taste the product. Once again Herr Weber works his magic. The man can do no wrong. Launching the Smirnoff Black Label and establishing the new black in the Dubai bar scene. Not a breeze as alcohol advertising in the press is against the law.

Advertising Agency: Tonic Communications Dubai, Creative Director: Vincent Raffray, Design Director: Jef Tan, Art Director/Graphic Designer: Harry Weber, Copywriter: Fionn Geaney/Vincent Raffray. Published: 2006