In this campaign, we covered everything from press, retail (POS), direct marketing, right down to education sponsorship and targeted healthcare workers relationship-marketing. This is a bilingual campaign with a market reach of KSA, UAE, Jordan, Kuwait, Lebanon and Egypt.

Advertising Agency: Tonic Communications Dubai, Creative Director: Khaled Gadallah/Vincent Raffray, Art Directors: Jef Tan, Copywriter: Khaled Gadallah/Vincent Raffray, Typographers: Jef Tan/Khalil Shaikh Al-Balad, Illustrations: Ryan Savage. Published: 2006