We wanted a message that was hardhitting and one that would offer a different perspective to a humanitarian crisis: if we don’t fix this problem, it will lead to another. Refugee camps are a breeding ground for terrorist recruitment and it’s horrible when young boys are taken and brainwashed.

Agency: Agency Six (Melbourne), Art Directors: Jef Tan, Copywriters: Jef Tan / Kate Grealy for Hope AFAR. Published: 2009