Pressure is when Tiger Woods is involved in the approval process! So when the first mocks landed in Thailand when he played a round, our client rep got him to take some time off to have a scan. Thankfully all went smoothly and Nike Asia was off to a good start in debuting their golf range.
Agency: Sixthsense IDS, Art Director: Jef Tan, Graphic Designers: Jef Tan/Gwee Wei Wei/Sharon Yar, Copywriter: Melissa Tham. Published 2000
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