La Zuppa is a soup with not one artificial additive so we thought it best that the ad says exactly that: soups so good it’s got nothing to hide. This features beautiful macro-photography that shows off every fibre of the ingredients that make up the range of flavours.

Photography by James Vlahogiannis of Blackwood Studios. Asparagus image by Raphaël Jolicoeur. Art Direction Jef Tan.

Reproduced with kind permission of Valcorp Fine Foods Pty Ltd. Special thanks to Jennifer Ogilvie-Grant for her support. Visit the La Zuppa site here for more information on soup goodness.