Really honoured to be working with Nick Martin and Jane Austen yet again in the launch of the next “Progressive Australia” talks by the Chifley Institute. This campaign is mostly digital with roll-outs including the social media outlets and direct … Read more
I was asked to help produce a short filmclip to reintroduce The Halia as a uniquely Singaporean venue and reinforce its contribution to Singapore’s ever-evolving tourism and cultural scene so this was the result, produced in record time with the … Read more
Reaching out to the senior demographic is always tricky simply because many fall into the trap of condescension and cliches of showing grey-haired folks in a less than empowered state or over-the-top Dame Edna-ish personas. With this simple campaign, we … Read more
When the previous agency gets it wrong “on many levels”, the responsibility falls on us to salvage a job done badly and re-introduce the brand with as best as we can. Preserving the original intent of a dynamic and vibrant … Read more
Carry yourself
with excellence
and elegance
