In this campaign, we covered everything from press, retail (POS), direct marketing, right down to education sponsorship and targeted healthcare workers relationship-marketing. This is a bilingual campaign with a market reach of KSA, UAE, Jordan, Kuwait, Lebanon and Egypt. Advertising … Read more
DAL Group ‘Capo’ (Sudan)
Integrated Re-launch Campaign
Not many creative folks can say they’ve had the chance to visit Khartoum, Sudan for work. The experience was altogether scary, revealing and thoroughly educational. Although brief and limited in terms of how far we could travel, I could see … Read more
Hard Rock Cafe Singapore
Christmas 2004 Poster
One of the rare instances where a project needed a brief. Many thanks to Natalie Wee for buying an idea that came up quite easily. Gene Simmons meets Santa. Agency: Attack CMG Singapore, Creative Director: Jef Tan, Art Director: Jef … Read more
Singapore Polo Club
Identity Revamp and Membership Re-Launch
Invite The rest of the Singapore Polo Club re-launch campaign takes off after the press campaign with an extensive membership drive consisting invites, brochures etc. Agency: Attack CMG Singapore, Creative Director: Jef Tan, Art Director: Jef Tan, Graphic Designers: Eugene … Read more
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