I was asked to help produce a short filmclip to reintroduce The Halia as a uniquely Singaporean venue and reinforce its contribution to Singapore’s ever-evolving tourism and cultural scene so this was the result, produced in record time with the … Read more
Reaching out to the senior demographic is always tricky simply because many fall into the trap of condescension and cliches of showing grey-haired folks in a less than empowered state or over-the-top Dame Edna-ish personas. With this simple campaign, we … Read more
The client decided to go with our suggestion to try a different route for her ads. This time we would try something more whimsical and let a hand drawn illustration do the storytelling. Beautiful piece by Troy, it left us … Read more
When the previous agency gets it wrong “on many levels”, the responsibility falls on us to salvage a job done badly and re-introduce the brand with as best as we can. Preserving the original intent of a dynamic and vibrant … Read more
Carry yourself
with excellence
and elegance
