In this campaign, we covered everything from press, retail (POS), direct marketing, right down to education sponsorship and targeted healthcare workers relationship-marketing. This is a bilingual campaign with a market reach of KSA, UAE, Jordan, Kuwait, Lebanon and Egypt. Advertising … Read more
DAL Group ‘Capo’ (Sudan)
2 TVCs
Shot on location in Kenya and Sudan, we had a ball of time travelling to what was for me, the most exotic locations you can think of. Grateful thanks to my then bosses who took a chance and included me. … Read more
DAL Group ‘Capo’ (Sudan)
Integrated Re-launch Campaign
Not many creative folks can say they’ve had the chance to visit Khartoum, Sudan for work. The experience was altogether scary, revealing and thoroughly educational. Although brief and limited in terms of how far we could travel, I could see … Read more
DAL Group: Safia
TVC
One of the remotest places I’ve had to travel to: Khartoum, Sudan. Our TV ad for Safia mineral water is more of an aspirational trip. Positioned as a brand that can take the Sudanese people to the next level. An … Read more
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