Many thanks to Terrence Tan for his effort in the pitch. Strictly for presentation purpose only c/o Yolk Interactive Singapore (now part of the Grey Group)
Pitch: Canon Copiers
Wyeth Age 3 Campaign
Launch Campaign
In this campaign, we covered everything from press, retail (POS), direct marketing, right down to education sponsorship and targeted healthcare workers relationship-marketing. This is a bilingual campaign with a market reach of KSA, UAE, Jordan, Kuwait, Lebanon and Egypt. Advertising … Read more
Medicin Sans Frontier
Ramadan Press Campaign (Dubai)
Tonic’s adopted charity then. Also one of my first assignments on the job as a new addition to Dubai’s admen workforce. This campaign ran during Ramadan where cinema-goers to Cinestar Cinemas are asked to drop a couple of dollars for … Read more
Singapore Polo Club
Re-Launch Campaign
Once Shaun came up with “Not Your Ordinary Club”, the rest came pretty easily. How does one resell a club that is more so an institution and whose earliest patrons were Queen Victoria herself? And one that survived World War … Read more
