This campaign was entirely Shaun’s brainchild and as with most of Shaun’s work, they’re all winners. In this case, it won industry recognition when it won 4 Creative Circle (Singapore) Bronze Awards. Shaun runs his own agency these days back … Read more
Nike Asia Spring 2001
In-store Catalogue
It’s great when a global brand as iconic as Nike respects the need to localise. In this project, a photoshoot with the sportiest and hottest locals adorn the pages of the catalogue. Production-wise, it was quite a lavish piece with … Read more
Nike Spring 2000
In-store Catalogue
The credit for this job should be swept up by Sharon who was second in command in the design process. We pushed this catalogue beyond the usual by enriching it with fancy perforations, stickers and other fun stuff that cool … Read more
Nike Personal Best
Newsletters You Actually Want
When newsletters look this exciting, who wouldn’t want a piece of the action? Nike launched this and circulated the newsletters via direct marketing and in-store pick-up. Produced in high finished print, the brief was to “make every issue different and … Read more
