The business of taking care of pets is not a walk in the park but according to proprietor Michelle Higgins, taking care of their owners is even harder. Pet Paws needed a site that expresses how seriously they take their … Read more
Microsoft: Save Social Energy
Asia Campaign
The case study that details the scope and execution of a largely social media campaign for Microsoft’s (then) primary online products: Hotmail, Messenger and Skydrive. In this campaign, I led the Singapore team of Tonic International to win a … Read more
Elm by Fridcorp
Property Branding
A rare and treasured opportunity freelancing at one of Melbourne’s finest design studios and that even rarer chance to meet and work with Steven Cornwell. Maybe it had something to do with the creative process imbued by the studio’s culture … Read more
Wyeth Age 3 Campaign
Launch Campaign
In this campaign, we covered everything from press, retail (POS), direct marketing, right down to education sponsorship and targeted healthcare workers relationship-marketing. This is a bilingual campaign with a market reach of KSA, UAE, Jordan, Kuwait, Lebanon and Egypt. Advertising … Read more
