In this campaign, we covered everything from press, retail (POS), direct marketing, right down to education sponsorship and targeted healthcare workers relationship-marketing. This is a bilingual campaign with a market reach of KSA, UAE, Jordan, Kuwait, Lebanon and Egypt. Advertising … Read more
DAL Group ‘Capo’ (Sudan)
Integrated Re-launch Campaign
Not many creative folks can say they’ve had the chance to visit Khartoum, Sudan for work. The experience was altogether scary, revealing and thoroughly educational. Although brief and limited in terms of how far we could travel, I could see … Read more
Diageo: Guiness
Dubai 6 Nations Rugby Tournament 2006
One of the first projects as Design Director of Tonic that I’m extremely proud of. Prouder yet of the crew put in place to see to full execution especially Harry Weber and Fionn Geaney. Perfectly alright to drink on this … Read more
Smirnoff Black by Diageo
Dubai Launch 2006
We hit another home run again with this and happy as ever to taste the product. Once again Herr Weber works his magic. The man can do no wrong. Launching the Smirnoff Black Label and establishing the new black in … Read more