It was a lovely surprise being contacted to re-launch a brand I once designed more than a decade ago. Today Halia can be found in the lush tropical surrounds of Singapore’s Botanic Gardens, the historic and iconic Raffles Hotel and … Read more
ONEseniors ‘Live Free’ Promotion
An Integrated Campaign
Reaching out to the senior demographic is always tricky simply because many fall into the trap of condescension and cliches of showing grey-haired folks in a less than empowered state or over-the-top Dame Edna-ish personas. With this simple campaign, we … Read more
ONEseniors Online
Website and Online Store
ONEseniors needed a website that was easy to navigate and friendly enough with its target audience of members aged 55 and older. Hence an art directional style of larger font sizes, simple navigation and intuitive interface. Together with an awesome … Read more
ONEmobile
An Integrated Campaign
When the previous agency gets it wrong “on many levels”, the responsibility falls on us to salvage a job done badly and re-introduce the brand with as best as we can. Preserving the original intent of a dynamic and vibrant … Read more
