Halia 2012

Revisiting An Old Client, Refreshing a Cherished Brand

  • Updated brand design

  • Secondary iconic as pattern motif

  • Further extensions for brand merchandising

  • Website

  • Website

  • Signage for new Raffles Hotel branch

  • Restaurant views

  • Cheers!

It was a lovely surprise being contacted to re-launch a brand I once designed more than a decade ago. Today Halia can be found in the lush tropical surrounds of Singapore’s Botanic Gardens, the historic and iconic Raffles Hotel and … Read more

Go! Party Invite

A Lesson in Print Production

In this entry I thought I’d share something I unearthed in my treasure trove of old and cherished work pieces. Produced in the late nineties* it was a piece that was really ahead of it’s time in print production trends. … Read more

ONEseniors ‘Live Free’ Promotion

An Integrated Campaign

  • Promotion Identity

  • Package

  • DL Flier

  • Instruction Card Front

  • Instruction Card Back

  • TV

  • Website Promotion

Reaching out to the senior demographic is always tricky simply because many fall into the trap of condescension and cliches of showing grey-haired folks in a less than empowered state or over-the-top Dame Edna-ish personas. With this simple campaign, we … Read more