Go! Party Invite

A Lesson in Print Production

In this entry I thought I’d share something I unearthed in my treasure trove of old and cherished work pieces. Produced in the late nineties* it was a piece that was really ahead of it’s time in print production trends. … Read more

ONEseniors ‘Live Free’ Promotion

An Integrated Campaign

  • Promotion Identity

  • Package

  • DL Flier

  • Instruction Card Front

  • Instruction Card Back

  • TV

  • Website Promotion

Reaching out to the senior demographic is always tricky simply because many fall into the trap of condescension and cliches of showing grey-haired folks in a less than empowered state or over-the-top Dame Edna-ish personas. With this simple campaign, we … Read more

ONEseniors Online

Website and Online Store

ONEseniors needed a website that was easy to navigate and friendly enough with its target audience of members aged 55 and older. Hence an art directional style of larger font sizes, simple navigation and intuitive interface. Together with an awesome … Read more