Rosalie just so happens to be one of my (and I suspect, many others’) favourite Australian novelists. She left me carte blanche in deciding what would work best so I took the plunge. The result is an identity and website … Read more
ANZ Private Banking Pitch
What a great pitch this was! Assembled with the help of the good folks of MacDux, we rolled and executed Lucy’s strategy in the course of just a few days. The idea was based on a bespoke banking package worthy … Read more
Elm by Fridcorp
Property Branding
A rare and treasured opportunity freelancing at one of Melbourne’s finest design studios and that even rarer chance to meet and work with Steven Cornwell. Maybe it had something to do with the creative process imbued by the studio’s culture … Read more
Wyeth Age 3 Campaign
Launch Campaign
In this campaign, we covered everything from press, retail (POS), direct marketing, right down to education sponsorship and targeted healthcare workers relationship-marketing. This is a bilingual campaign with a market reach of KSA, UAE, Jordan, Kuwait, Lebanon and Egypt. Advertising … Read more
