Gate Gourmet for AirAsia

  • Cover

  • Spread

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Inflight menu design and art direction work for Gate Gourmet. Featuring the awesome work of Melbourne photographer Guy Lavoipierre and food stylist Caroline Velik. Project managed by Kate Mawson of MACDUX Australia. Click image to enlarge.

ONEseniors ‘Live Free’ Promotion

An Integrated Campaign

  • Promotion Identity

  • Package

  • DL Flier

  • Instruction Card Front

  • Instruction Card Back

  • TV

  • Website Promotion

Reaching out to the senior demographic is always tricky simply because many fall into the trap of condescension and cliches of showing grey-haired folks in a less than empowered state or over-the-top Dame Edna-ish personas. With this simple campaign, we … Read more

ONEmobile

An Integrated Campaign

  • Augmented Brand Identity

  • SIM Card

  • Website & Online Store

  • Press Promo

  • Facebook Group Page

  • Web Banner

  • Web Banner

  • Web Banner

When the previous agency gets it wrong “on many levels”, the responsibility falls on us to salvage a job done badly and re-introduce the brand with as best as we can. Preserving the original intent of a dynamic and vibrant … Read more