Not many creative folks can say they’ve had the chance to visit Khartoum, Sudan for work. The experience was altogether scary, revealing and thoroughly educational. Although brief and limited in terms of how far we could travel, I could see … Read more
Diageo: James Bond for Smirnoff
Co-Promotion with James Bond's Casino Royale
Gambling. Women. Gadgety guns. And a licence to kill does not a hero maketh in a Muslim country. Our launch with pop world’s favourite suave spy James Bond had to come with extreme intelligence and skill in avoiding all the … Read more
Nike Asia Spring 2001
In-store Catalogue
It’s great when a global brand as iconic as Nike respects the need to localise. In this project, a photoshoot with the sportiest and hottest locals adorn the pages of the catalogue. Production-wise, it was quite a lavish piece with … Read more
Nike Spring 2000
In-store Catalogue
The credit for this job should be swept up by Sharon who was second in command in the design process. We pushed this catalogue beyond the usual by enriching it with fancy perforations, stickers and other fun stuff that cool … Read more
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