We wanted a message that was hardhitting and one that would offer a different perspective to a humanitarian crisis: if we don’t fix this problem, it will lead to another. Refugee camps are a breeding ground for terrorist recruitment and … Read more
Rosalie just so happens to be one of my (and I suspect, many others’) favourite Australian novelists. She left me carte blanche in deciding what would work best so I took the plunge. The result is an identity and website … Read more
Many thanks to Terrence Tan for his effort in the pitch. Strictly for presentation purpose only c/o Yolk Interactive Singapore (now part of the Grey Group)
What a great pitch this was! Assembled with the help of the good folks of MacDux, we rolled and executed Lucy’s strategy in the course of just a few days. The idea was based on a bespoke banking package worthy … Read more
Carry yourself
with excellence
and elegance
