One of the first projects as Design Director of Tonic that I’m extremely proud of. Prouder yet of the crew put in place to see to full execution especially Harry Weber and Fionn Geaney. Perfectly alright to drink on this … Read more
Smirnoff Black by Diageo
Dubai Launch 2006
We hit another home run again with this and happy as ever to taste the product. Once again Herr Weber works his magic. The man can do no wrong. Launching the Smirnoff Black Label and establishing the new black in … Read more
Diageo: James Bond for Smirnoff
Co-Promotion with James Bond's Casino Royale
Gambling. Women. Gadgety guns. And a licence to kill does not a hero maketh in a Muslim country. Our launch with pop world’s favourite suave spy James Bond had to come with extreme intelligence and skill in avoiding all the … Read more
DAL Group: Safia
TVC
One of the remotest places I’ve had to travel to: Khartoum, Sudan. Our TV ad for Safia mineral water is more of an aspirational trip. Positioned as a brand that can take the Sudanese people to the next level. An … Read more
