When you have guests speakers of the same league as Bill Clinton and scores paying top dollar to attend this coveted Conference, you have to provide a folder kit that can store all those conference notes. Here’s a nifty idea … Read more
Virgin Atlantic UAE Launch
Press Kit and Launch Party Invite
Possibly one of the best PR Press Kits I’ve ever had the chance to work on. With the help of then new arrival Manpreet Seera, we rolled this out for Tonic’s PR department. Complete with boarding passes and flight “safety” … Read more
Sunseeker Boats (Dubai)
PR Press Key Visual
I loved this assignment only because we had the chance to work with Vincent’s sarcasm and play with ironic typography. In the land of the rich and leisurely, one can never run short of laughter. Advertising Agency: Tonic Communications Dubai, Creative … Read more
Medicin Sans Frontier
Ramadan Press Campaign (Dubai)
Tonic’s adopted charity then. Also one of my first assignments on the job as a new addition to Dubai’s admen workforce. This campaign ran during Ramadan where cinema-goers to Cinestar Cinemas are asked to drop a couple of dollars for … Read more