Gambling. Women. Gadgety guns. And a licence to kill does not a hero maketh in a Muslim country. Our launch with pop world’s favourite suave spy James Bond had to come with extreme intelligence and skill in avoiding all the … Read more
DAL Group: Safia
TVC
One of the remotest places I’ve had to travel to: Khartoum, Sudan. Our TV ad for Safia mineral water is more of an aspirational trip. Positioned as a brand that can take the Sudanese people to the next level. An … Read more
Leaders in Dubai
Conference Kit
When you have guests speakers of the same league as Bill Clinton and scores paying top dollar to attend this coveted Conference, you have to provide a folder kit that can store all those conference notes. Here’s a nifty idea … Read more
Virgin Atlantic UAE Launch
Press Kit and Launch Party Invite
Possibly one of the best PR Press Kits I’ve ever had the chance to work on. With the help of then new arrival Manpreet Seera, we rolled this out for Tonic’s PR department. Complete with boarding passes and flight “safety” … Read more
