I loved this assignment only because we had the chance to work with Vincent’s sarcasm and play with ironic typography. In the land of the rich and leisurely, one can never run short of laughter. Advertising Agency: Tonic Communications Dubai, Creative … Read more
Tonic’s adopted charity then. Also one of my first assignments on the job as a new addition to Dubai’s admen workforce. This campaign ran during Ramadan where cinema-goers to Cinestar Cinemas are asked to drop a couple of dollars for … Read more
One of the rare instances where a project needed a brief. Many thanks to Natalie Wee for buying an idea that came up quite easily. Gene Simmons meets Santa. Agency: Attack CMG Singapore, Creative Director: Jef Tan, Art Director: Jef … Read more
Once Shaun came up with “Not Your Ordinary Club”, the rest came pretty easily. How does one resell a club that is more so an institution and whose earliest patrons were Queen Victoria herself? And one that survived World War … Read more
Carry yourself
with excellence
and elegance
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