Behold, a summary of my work from the past few decades. There’s so much more that was done that can’t quite possibly fit into these pages so I’ve picked their best glimpses. I only ask your patience as I organise … Read more
All-new Jetstar
A Facelift before Lift-off!
New year, new work! Thrilled to announce the revamped edition of Jetstar Menu! Once again we are super proud of the team and client crew! Jetstar Australia in partnership with Dnata Australia. Art direction and design by Jef Tan Props and … Read more
Livin’ in video!
DID YOU KNOW...
…that video promotion is no longer the stuff of huge budgets? From 15 seconds to 15 minutes, whether they be social media promos, how-to videos, POS loops or simply business pitches and long form content, I will write, produce and … Read more
Branding Taste
Taste State Rolls Out
Possibly one of my personal best in recent years interns of logo designs. Honoured and grateful to Taste State Singapore, helmed by JJ Ong for the opportunity to collaborate and work alongside a visionary connoisseur. The motif of a person … Read more

