Reaching out to the senior demographic is always tricky simply because many fall into the trap of condescension and cliches of showing grey-haired folks in a less than empowered state or over-the-top Dame Edna-ish personas. With this simple campaign, we … Read more
ONEmobile
An Integrated Campaign
When the previous agency gets it wrong “on many levels”, the responsibility falls on us to salvage a job done badly and re-introduce the brand with as best as we can. Preserving the original intent of a dynamic and vibrant … Read more
Microsoft: Save Social Energy
Asia Campaign
The case study that details the scope and execution of a largely social media campaign for Microsoft’s (then) primary online products: Hotmail, Messenger and Skydrive. In this campaign, I led the Singapore team of Tonic International to win a … Read more
Wyeth Age 3 Campaign
Launch Campaign
In this campaign, we covered everything from press, retail (POS), direct marketing, right down to education sponsorship and targeted healthcare workers relationship-marketing. This is a bilingual campaign with a market reach of KSA, UAE, Jordan, Kuwait, Lebanon and Egypt. Advertising … Read more
