Five Minutes of Tenderness

Reintroducing The Halia

I was asked to help produce a short filmclip to reintroduce The Halia as a uniquely Singaporean venue and reinforce its contribution to Singapore’s ever-evolving tourism and cultural scene so this was the result, produced in record time with the … Read more

Halia at the Raffles, Singapore

New Year, New Ventures

  • Sign

  • Restaurant Exteriors

  • Detail

  • Restaurant Interiors 1

  • Restaurant Interiors 2

  • The Bar

  • Drinks Menu

  • Business Cards

I had the pleasure of visiting Singapore to one of my cherished clients of all time: The Halia.  It’s surreal seeing their new establishment at Singapore’s historic Raffles Hotel as a fitting addition to their growing chain of restaurants (both … Read more

ONEseniors ‘Live Free’ Promotion

An Integrated Campaign

  • Promotion Identity

  • Package

  • DL Flier

  • Instruction Card Front

  • Instruction Card Back

  • TV

  • Website Promotion

Reaching out to the senior demographic is always tricky simply because many fall into the trap of condescension and cliches of showing grey-haired folks in a less than empowered state or over-the-top Dame Edna-ish personas. With this simple campaign, we … Read more