This would be the only project where the only fault I can think of is the naming part: the all-too-crucial start of any property project. Fortunately it didn’t look too bad after all. This must be where I’ve learnt the … Read more
Gambling. Women. Gadgety guns. And a licence to kill does not a hero maketh in a Muslim country. Our launch with pop world’s favourite suave spy James Bond had to come with extreme intelligence and skill in avoiding all the … Read more
This idea needs a backstory: the next time you make a stopover in Dubai, peruse the men’s magazine section. Once there, check out the blokey ones (FHM etc) and flip through it if it’s not plastic-wrapped. You will find that … Read more
One of those pitches where one has to keep a little memento of what we did. Long after the presentation in Kuwait (we didn’t win then) this remains. A funny piece I retouched which rode on the concept of the … Read more
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