In this entry I thought I’d share something I unearthed in my treasure trove of old and cherished work pieces. Produced in the late nineties* it was a piece that was really ahead of it’s time in print production trends. … Read more
Reaching out to the senior demographic is always tricky simply because many fall into the trap of condescension and cliches of showing grey-haired folks in a less than empowered state or over-the-top Dame Edna-ish personas. With this simple campaign, we … Read more
When the previous agency gets it wrong “on many levels”, the responsibility falls on us to salvage a job done badly and re-introduce the brand with as best as we can. Preserving the original intent of a dynamic and vibrant … Read more
Not very often do we get a “wedding job” with a generous budget. More importantly, the opportunity to create something that was anti-frills and no white laces in sight. The result was a lavish but modern set of all-black, beautifully … Read more
