It was a lovely surprise being contacted to re-launch a brand I once designed more than a decade ago. Today Halia can be found in the lush tropical surrounds of Singapore’s Botanic Gardens, the historic and iconic Raffles Hotel and … Read more
My New Business Cards
I’m so thrilled to show off these cards, printed by the good people at Taylord Press. Now I’ve been finding an excuse to work with these guys for a whole year and finally I get my wish granted. The reason … Read more
Songbird Marketing
Identity Creation Design
This new piece for an upcoming Melbourne marketing consultancy headed by Grace Gwee is still in the process of being rolled out. Watch this space!
ONEseniors ‘Live Free’ Promotion
An Integrated Campaign
Reaching out to the senior demographic is always tricky simply because many fall into the trap of condescension and cliches of showing grey-haired folks in a less than empowered state or over-the-top Dame Edna-ish personas. With this simple campaign, we … Read more
