When Melissa first asked me to do this, I was thrilled not just because she is my cousin but because she and Eddie had conceptualised their wedding around a Las Vegas theme, held also in Vegas. We decided to add … Read more
ONEmobile
An Integrated Campaign
When the previous agency gets it wrong “on many levels”, the responsibility falls on us to salvage a job done badly and re-introduce the brand with as best as we can. Preserving the original intent of a dynamic and vibrant … Read more
ANZ Private Banking Pitch
What a great pitch this was! Assembled with the help of the good folks of MacDux, we rolled and executed Lucy’s strategy in the course of just a few days. The idea was based on a bespoke banking package worthy … Read more
DAL Group ‘Capo’ (Sudan)
Integrated Re-launch Campaign
Not many creative folks can say they’ve had the chance to visit Khartoum, Sudan for work. The experience was altogether scary, revealing and thoroughly educational. Although brief and limited in terms of how far we could travel, I could see … Read more
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