In this entry I thought I’d share something I unearthed in my treasure trove of old and cherished work pieces. Produced in the late nineties* it was a piece that was really ahead of it’s time in print production trends. … Read more
This new piece for an upcoming Melbourne marketing consultancy headed by Grace Gwee is still in the process of being rolled out. Watch this space!
Reaching out to the senior demographic is always tricky simply because many fall into the trap of condescension and cliches of showing grey-haired folks in a less than empowered state or over-the-top Dame Edna-ish personas. With this simple campaign, we … Read more
ONEseniors needed a website that was easy to navigate and friendly enough with its target audience of members aged 55 and older. Hence an art directional style of larger font sizes, simple navigation and intuitive interface. Together with an awesome … Read more
