Our first attempt at creating a premier publication piece for the Park Hyatt Dubai hotel, entirely in English and Arabic. Our agency must have been the first in Dubai then to merge that divide between design and content creation. Advertising … Read more
Invite The rest of the Singapore Polo Club re-launch campaign takes off after the press campaign with an extensive membership drive consisting invites, brochures etc. Agency: Attack CMG Singapore, Creative Director: Jef Tan, Art Director: Jef Tan, Graphic Designers: Eugene … Read more
Anyone who has worked with young children on a photoshoot will tell you you’re in a very frightening place. Depending on how young the kids are, you’ve only got a narrow window of their attention and interest. Miss this and … Read more
It’s great when a global brand as iconic as Nike respects the need to localise. In this project, a photoshoot with the sportiest and hottest locals adorn the pages of the catalogue. Production-wise, it was quite a lavish piece with … Read more
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