Jetstar 2021

Lift-off from the doldrums!

It felt like one of those TV serial reboots when the gang re-assembled again to produce this mini-brochure in record time. We’ve all been surviving the lockdown so this reprise was a pleasant surprise. Although the menu is now cut … Read more

The Fred Hollows Foundation Annual Report 2020

An institutional document gets a new design

Excited to be the chief designer to help roll out a brand new revamped design for The Foundation that has remained unchanged for a decade. The new direction embraces the updated branding that sees less colour and more accessibility while … Read more

All-new Jetstar

A Facelift before Lift-off!

New year, new work! Thrilled to announce the revamped edition of Jetstar Menu! Once again we are super proud of the team and client crew! Jetstar Australia in partnership with Dnata Australia. Art direction and design by Jef Tan Props and … Read more

Branding Taste

Taste State Rolls Out

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Possibly one of my personal best in recent years interns of logo designs. Honoured and grateful to Taste State Singapore, helmed by JJ Ong for the opportunity to collaborate and work alongside a visionary connoisseur. The motif of a person … Read more