It felt like one of those TV serial reboots when the gang re-assembled again to produce this mini-brochure in record time. We’ve all been surviving the lockdown so this reprise was a pleasant surprise. Although the menu is now cut … Read more
The Fred Hollows Foundation Annual Report 2020
An institutional document gets a new design
Excited to be the chief designer to help roll out a brand new revamped design for The Foundation that has remained unchanged for a decade. The new direction embraces the updated branding that sees less colour and more accessibility while … Read more
All-new Jetstar
A Facelift before Lift-off!
New year, new work! Thrilled to announce the revamped edition of Jetstar Menu! Once again we are super proud of the team and client crew! Jetstar Australia in partnership with Dnata Australia. Art direction and design by Jef Tan Props and … Read more
Branding Taste
Taste State Rolls Out
Possibly one of my personal best in recent years interns of logo designs. Honoured and grateful to Taste State Singapore, helmed by JJ Ong for the opportunity to collaborate and work alongside a visionary connoisseur. The motif of a person … Read more