Gambling. Women. Gadgety guns. And a licence to kill does not a hero maketh in a Muslim country. Our launch with pop world’s favourite suave spy James Bond had to come with extreme intelligence and skill in avoiding all the … Read more
Wonderbra Dubai
Launch Ad
This idea needs a backstory: the next time you make a stopover in Dubai, peruse the men’s magazine section. Once there, check out the blokey ones (FHM etc) and flip through it if it’s not plastic-wrapped. You will find that … Read more
Leaders in Dubai
Conference Kit
When you have guests speakers of the same league as Bill Clinton and scores paying top dollar to attend this coveted Conference, you have to provide a folder kit that can store all those conference notes. Here’s a nifty idea … Read more
Pitch: Audi Q7
Retouching
One of those pitches where one has to keep a little memento of what we did. Long after the presentation in Kuwait (we didn’t win then) this remains. A funny piece I retouched which rode on the concept of the … Read more
