Unscrambl’d!

My best website work so far

After several months of hard work, briefings at the start of the year and after many stops and starts, the fruit of all our labours is here. A website to promote an AI offering not seen before: your very own … Read more

The Fred Hollows Foundation Annual Report 2020

An institutional document gets a new design

Excited to be the chief designer to help roll out a brand new revamped design for The Foundation that has remained unchanged for a decade. The new direction embraces the updated branding that sees less colour and more accessibility while … Read more

All-new Jetstar

A Facelift before Lift-off!

New year, new work! Thrilled to announce the revamped edition of Jetstar Menu! Once again we are super proud of the team and client crew! Jetstar Australia in partnership with Dnata Australia. Art direction and design by Jef Tan Props and … Read more

Livin’ in video!

DID YOU KNOW...

…that video promotion is no longer the stuff of huge budgets? From 15 seconds to 15 minutes, whether they be social media promos, how-to videos, POS loops or simply business pitches and long form content, I will write, produce and … Read more