In response to COVID-19, Amplifier launched an emergency campaign with top art curators and public-health advisors from around the world looking for public health and safety messages that can help flatten the curve through education and symbols that help promote … Read more
Logo design fundamentals…
…that should never change
Before Ivan Chermayeff and Tom Geismar’s heyday in the 1960s, logos were often literal representations of products. It’s funny how for some clients of today, this thinking still persists. For branding craftsmen like myself, their words are still relevant … Read more
Six Year Anniversary!
…and a website that has not changed!
View this post on Instagram It’s been 6 years today since we launched in 2012! The spirit of creativity and relentless pursuit of good visual communication hasn’t changed, much like our website that has stood the test of … Read more
Maybe the Cold War never really ended?
Watching the fall of America in real time
Have they been doing their work without you noticing, America? It’s heartbreaking to see what you’ve become. A post shared by Jef Tan (@jeftan) on Jul 9, 2018 at 6:11pm PDT I created this graphic after discovering this quote. I’m … Read more

