This idea needs a backstory: the next time you make a stopover in Dubai, peruse the men’s magazine section. Once there, check out the blokey ones (FHM etc) and flip through it if it’s not plastic-wrapped. You will find that the good censors would have marked off in hasty black-marker strokes all those areas deemed morally inappropriate. Taking a stab at this peculiar form of censorship is this ad. Entirely the brainchild of the Raffray-Walker duo.

Advertising Agency: Tonic Communications Dubai, Creative Director: Vincent Raffray, Art Directors: Peter Walker, Copywriter: Vincent Raffray, Retouchers: Jef Tan / Manpreet Seera. Published: 2005