This would be the only project where the only fault I can think of is the naming part: the all-too-crucial start of any property project. Fortunately it didn’t look too bad after all. This must be where I’ve learnt the phrase from our German client to “create with love” along with a brief that had one desired target effect: it had to put a smile on one’s face. I reckon we did 🙂

Advertising Agency: Tonic Communications, Creative Director: Khaled Ghadallah, Art Directors: Jef Tan, Copywriter: Fionn Geaney, Typographer: Jef Tan, Published: 2005