It’s here. This was meant for publication in November but a change in personal circumstances altered the course of its completion which, lucky you, now have the chance to check out. It’s high time too, seeing that my usual portfolio site had been almost 4 years old which in internet world, is what, 15 years old? I have no idea.

This new structure runs parallel with my own personal evolution, the way I see my work and my relationship with all my project collaborators. We are far more socially connected than ever before. By and by professionals like us in the advertising and design industry are all seeing how conversation now determines relevance. So I choose to present my work and my views as myself: my work as stories on their own and opinions (on the stuff that inspires me) as chapters in the Jef Tan narrative. Wink!

Built entirely on the WordPress system and with the help of Aaron Matthews of Elite PSD Coding (who’s responsible for all of my WordPress sites), tuna and Mum’s baked beans, generous servings of Pet Shop Boys on speakers and insomnia… voila! I hope you like it.

Jef Tan

Thanks to the lovely people who showed up when I needed you in this difficult week and my fantastic partner for always standing by me. My love and grateful blessings.