AVIRA

Brand Creation for Eastern & Oriental

It was an honour and privilege to have worked with Asia’s most prestigious property developer, Malaysia’s E&O Group and the team at Grey Singapore’s Yolk Interactive division. I enjoyed the regular visits to Kuala Lumpur and Penang to see through the birth of  an exciting new development to be planted in Iskandar, Malaysia’s newest gem that may see homes built for everyone living in that southern region, including many from Singapore.

In this design, the logotype was specially created so that the identity becomes central to its fengshui observations: symmetrical, fluid and robust. The letter ‘A’ also forms an elegant insignia and also reads “person” in Chinese. It also forms a stunning pattern that is useful in secondary branding executions.

We can’t wait to see this come to fruition; this beautifully designed estate that makes the best of it’s natural surroundings that will be a sharp contrast from urban city centres.


(Above: Branding Guide)