Nike Personal Best

Newsletters You Actually Want

When newsletters look this exciting, who wouldn’t want a piece of the action? Nike launched this and circulated the newsletters via direct marketing and in-store pick-up. Produced in high finished print, the brief was to “make every issue different and unique.” Tough call but a challenging invitation to any hungry designer which we were. They were printed proudly by Image Office in Singapore who were also challenged with our demands (spot UV gloss, fluorescent… you name it!)

Agency: Sixthsense IDS
Graphic Designers/Typographers: Jef Tan, Sharon Yar
Copywriter: Melissa Tham
Published: 1999