ONEseniors ‘Live Free’ Promotion

An Integrated Campaign

  • Promotion Identity

  • Package

  • DL Flier

  • Instruction Card Front

  • Instruction Card Back

  • TV

  • Website Promotion

Reaching out to the senior demographic is always tricky simply because many fall into the trap of condescension and cliches of showing grey-haired folks in a less than empowered state or over-the-top Dame Edna-ish personas. With this simple campaign, we stuck to the strategy of making everything as simple as possible without sounding patronising. Art direction-wise, we strove for that simplicity to be extended to font legibility, calming colours and non-intimidating tech-speak.

Produced and developed in record time of one working month at Nourish Brands.

Strategic Planning: Maria Crews
Project Management: Sharee Edwards & Sophie Fulton
Creative and Art Direction: Jef Tan
Studio Manager and Production: Davide La Rosa
Assisting Designer: Susan Hardjono
Web Development & Coding: Grant Farrelly

 

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Writer: Sandra Galiazzo
Art Direction: Jef Tan
Animation/Post: Stafford Wilson/SceneOn
Music/Sound Design: Greg Cheesman